Explore London

London Attractions

Iconic landmarks, royal residences, world-class museums, famous shopping and family favourites — all in one place.

Iconic

Landmarks

Big Ben, Tower Bridge, the London Eye and the historic heart of Westminster.

Culture

Museums & galleries

Explore the British Museum, Natural History Museum, V&A, Tate Modern and more.

Royal & luxury

Palaces & shopping

Discover Buckingham Palace, Kensington Palace, Harrods and London's grandest districts.

Must-see

Iconic London landmarks

Big Ben & Parliament in London

Big Ben & Parliament

London's defining landmark and the heart of Westminster.

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The London Eye in London

The London Eye

Panoramic views across the capital from the Thames.

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Tower of London in London

Tower of London

A fortress, palace and extraordinary chapter of London history.

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Tower Bridge in London

Tower Bridge

Walk the high-level walkways and see one of London’s defining bridges.

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Westminster Abbey in London

Westminster Abbey

A remarkable historic church beside Parliament Square.

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St Paul’s Cathedral in London

St Paul’s Cathedral

A landmark dome, historic interiors and views across the City.

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Buckingham Palace in London

Buckingham Palace

A working royal palace and one of London’s most recognisable sights.

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Madame Tussauds London in London

Madame Tussauds London

Meet lifelike figures across entertainment, sport, culture and history.

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Harrods in London

Harrods

The famous Knightsbridge department store and luxury shopping destination.

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Culture

London’s museums & galleries

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British Museum in London

British Museum

Explore collections spanning ancient civilisations, art and world history.

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Natural History Museum in London

Natural History Museum

Discover dinosaurs, fossils, wildlife and the natural world in a spectacular Victorian setting.

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Science Museum in London

Science Museum

Explore science, technology, space, engineering and hands-on discoveries.

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Victoria & Albert Museum in London

Victoria & Albert Museum

A vast collection of art, design, fashion and decorative arts in South Kensington.

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Tate Modern in London

Tate Modern

See modern and contemporary art in the former Bankside power station.

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The National Gallery in London

The National Gallery

Discover European paintings in the heart of Trafalgar Square.

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More favourites

Family, culture & London experiences

Kensington Palace

Kensington Palace

Royal history, elegant rooms and gardens in Kensington.

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Royal Albert Hall

Royal Albert Hall

A world-famous concert venue beside Kensington Gardens.

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London Zoo

London Zoo

A much-loved Regent’s Park attraction with animals and conservation stories.

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The London Dungeon

The London Dungeon

Live actors, theatrical sets and a dramatic look at London’s darker history.

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SEA LIFE London Aquarium

SEA LIFE London Aquarium

An underwater journey through marine habitats beside the London Eye.

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Kew Gardens

Kew Gardens

Botanical gardens, glasshouses and expansive landscapes in southwest London.

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Plan your visit

Build your London itinerary around the places you want to see.

Browse attractions, compare experiences and then explore our London guides.

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