London Guide
First Time in London
A straightforward starting point for first-time visitors deciding what to see and how to structure their trip.
First Time in London
For a first visit, focus on a manageable group of central landmarks rather than trying to cover the entire city. Westminster, the South Bank, the City and the Thames provide a strong mix of iconic sights and different London neighbourhoods.
Use the attraction pages on this site to decide which experiences need advance booking and which can be added around your main plans.
Start Central
Begin with the classic landmarks
Begin with the classic landmarks
Use the Thames
Connect several sights by river
Connect several sights by river
Choose Carefully
Prioritise the attractions you most want to enter
Prioritise the attractions you most want to enter
Leave Flexibility
Keep room for food and unexpected discoveries
Keep room for food and unexpected discoveries